The official revival of the European tourism and travel sector

Tuesday 22nd June, 2021 - Bruce Sterling

*Meaning, of course, also the arts sector, the music sector, the museum sector and similar favorites of Share Festival.

*This is a blog post by Thierry Breton, a European Commissioner involved with the European “internal market.”  As you can see, there’s more than a small amount of “new normal” involved here, and this is not the old normal of European travel before the pandemic.  Vaccines galore, new vaccine passports, hints at massive reforms toward more “resilience” in the face of future difficulties…

*On the other hand, it’s pretty sure to be more entertaining than lockdown and quarantine.


By Thierry Breton
22 June 2021

Sea, Vax & Sun – Let’s get set for summer


Summer is finally here. After long months of indispensable travel restrictions, Europe is opening up for tourism again. For most of us, this means the prospect of long-awaited travel, discovery, and entertainment – in short: life! For our economy, it means a much-needed boost after a drop of 70% of revenues in EU tourism in 2020 and up to 11 million jobs at risk.

The safe reboot of tourism in Europe is possible because of the concerted effort of the EU, national authorities, and industry. And last but not least – our collective and individual effort.
Before rolling out our beach towel (or putting on our mountain gear), let’s make sure we complete these 3 challenges.
Challenge #1: Winning the production race
Status: completed – but we need to do more
In March, I set an ambitious target for Europe: delivering enough vaccines by mid-July to vaccinate more than 70% of the adult population. This is an important milestone to re-start travel and tourism. Now, three months later, I am pleased to report that we are on course to reach our target.
It has been a rocky road. After winning the scientific race, Europe had to win the industrial race. We had to rapidly increase the number of production sites, resolve bottlenecks in our supply chains and regain our strategic autonomy in the production of key vaccine ingredients. And we had to use our diverse vaccine portfolio to compensate the unexpected delivery shortfalls of one manufacturer that failed to meet its contractual obligations.
We can be proud of the result: Europe has become the world’s biggest mRNA vaccine producer and is playing a leading role in fighting the global pandemic.
And most importantly, by mid-July, we will have delivered between 500 and 550 million doses to vaccination centres all around the European Union – enough to vaccinate more than 70% of the adult population.
This is a huge accomplishment, but let me be clear: this is not the end of the road.
Firstly, we need to fight vaccine hesitancy and make sure that all these vaccines are administered as quickly as possible. I am pleased to see the creative approaches across Member States: from vaccination marathons to mobile vaccination stations in rural areas.
Secondly, Europe needs to help ensure global immunity. This is not only our duty, but also a necessity to fight the emergence of COVID variants. Europe is already the world’s biggest vaccine exporter and we must continue to supply vaccines, in particular to low and middle-income countries. I am also convinced that we have to help other countries produce vaccines themselves. A new Team Europe initiative (European Commission and Member States) will mobilise 1 billion euros to help African countries establish their own manufacturing capacity and improve access to vaccines.
These initiatives will be critical not only to fight the pandemic, but also to ensure a sustained re-opening of travel and tourism.
Challenge #2: Ensuring free travel
Status: on track – but Europe needs more Europe
The Commission is helping people travel safely across Europe, for example by providing up-to-date information or safety protocols (Re-Open EU and the Tourism COVID-19 Safety Seal), ensuring the interoperability of mobile contract tracing apps, and facilitating safe free movement of citizens with the EU Digital COVID Certificate.
With the EU Digital COVID Certificate, from 1 July at the latest, every European will be able to prove being vaccinated, having tested negative or being immune from a previous infection. Today, 17 Member States are already using the EU system. But Member States still need to step up their efforts to ensure that they can seamlessly issue certificates and verify them without delay, especially at busy airports. To reap the full benefits of the system, they should also facilitate acceptance for domestic purposes, such as access to festivals or other crowded events. We also need to acknowledge that the diversity of criteria among Member States on issues such as age, acceptance of antigen tests or periods of validity for PCR tests, is far from ideal.
The EU promotes a coordinated approach to the travel restrictions that Member States impose both to travellers within the EU and from third countries. However, since the Council recommendations are not binding on Member States, here again in practice we find a patchwork of different rules – making it hard to navigate for domestic and foreign tourists.
The present situation shows the limitations of the current system. I believe that we should explore how to grant the EU a bigger role in ensuring a common approach to cross-border travel in times when free movement is not a given. The Single Market Emergency Instrument, which we will propose in 2022, will provide an opportunity to explore how to better preserve our citizens’ interests in times of crisis.
Challenge #3: Reimagining a more resilient tourism ecosystem together

Status: initiated – We can’t go back to tourism as we knew it, and we’re working on it….