Sir Richard Branson’s very expensive work of technology performance-art

Monday 12th July, 2021 - Bruce Sterling

*Look at him gloating here. If you’ve ever read over-elaborate justifications for works of device-art, there’s something familiar about this.


I said a message to all children while I was in space: I was once a child with a dream looking up to the stars. Now I’m an adult in a spaceship looking down to our beautiful Earth. To the next generation of dreamers: if we can do this, just imagine what you can do.

Having flown to space, I can see even more clearly how Virgin Galactic is the spaceline for Earth. We are here to make space more accessible to all and turn the next generation of dreamers into the astronauts of today and tomorrow….