{"id":5507,"date":"2025-03-16T21:09:19","date_gmt":"2025-03-16T21:09:19","guid":{"rendered":"https:\/\/toshareproject.it\/artmakerblog\/?p=5507"},"modified":"2025-03-16T21:11:14","modified_gmt":"2025-03-16T21:11:14","slug":"how-to-rebuild-an-imaginary-future","status":"publish","type":"post","link":"https:\/\/toshareproject.it\/artmakerblog\/how-to-rebuild-an-imaginary-future\/","title":{"rendered":"“How to Rebuild an Imaginary Future”"},"content":{"rendered":"

https:\/\/medium.com\/@bruces\/how-to-rebuild-an-imaginary-future-2025-0b14e511e7b6<\/a><\/p>\n

The \u201cprint\u201d version of an extemporaneous speech given in Austin on March 12 at SXSW 2025.
\nTwenty years ago, here at South By Southwest, I was on a panel where the term \u201cdesign fiction\u201d was made public. Before Julian Bleecker invented and deployed that term, there were many things going on that resembled \u201cdesign fiction.\u201d But nobody knew \u201chow to do design fiction.\u201d The ideas and approaches were diffuse, they weren\u2019t crystallised.<\/p>\n

This current speech is taking place two decades later, in a era where \u201cdesign fiction\u201d has been normalized, and it\u2019s practiced widely. \u201cDesign Fiction\u201d has never been a major industry. It\u2019s more of a creative design approach, but it is established, and is part of the worlds of design and futurism. This speech, \u201cHow to Rebuild an Imaginary Future,\u201d is also about futurism, design, and design-fiction \u201cdiegetic prototypes.\u201d<\/p>\n

It\u2019s about historical diegetic prototypes, such as this \u201cClassic Star Trek Communicator\u201d which I have in the glossy cardboard toy-box here….<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

https:\/\/medium.com\/@bruces\/how-to-rebuild-an-imaginary-future-2025-0b14e511e7b6 The \u201cprint\u201d version of an extemporaneous speech given in Austin on March 12 at SXSW 2025. Twenty years ago, here at South By Southwest, I was on a panel where the term \u201cdesign fiction\u201d was made public. Before Julian Bleecker invented and deployed that term, there were many things going on that resembled \u201cdesign […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5507","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"yoast_head":"\n"How to Rebuild an Imaginary Future" | Artmaker Blog<\/title>\n<meta name=\"description\" content=\""How to Rebuild an Imaginary Future" | Artmaker Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toshareproject.it\/artmakerblog\/how-to-rebuild-an-imaginary-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""How to Rebuild an Imaginary Future" | Artmaker Blog\" \/>\n<meta property=\"og:description\" content=\""How to Rebuild an Imaginary Future" | Artmaker Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/toshareproject.it\/artmakerblog\/how-to-rebuild-an-imaginary-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Artmaker Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-16T21:09:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-16T21:11:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2025\/03\/24.-palace-of-industry1911-1024x714.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruce Sterling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/toshareproject.it\/artmakerblog\/#website\",\"url\":\"https:\/\/toshareproject.it\/artmakerblog\/\",\"name\":\"Artmaker Blog\",\"description\":\"on Toshareproject.it - 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