{"id":276,"date":"2021-06-19T14:18:39","date_gmt":"2021-06-19T13:18:39","guid":{"rendered":"https:\/\/toshareproject.it\/artmakerblog\/?p=276"},"modified":"2021-06-19T14:18:39","modified_gmt":"2021-06-19T13:18:39","slug":"augmented-and-virtual-reality-glasses-theyre-all-made-in-italy","status":"publish","type":"post","link":"https:\/\/toshareproject.it\/artmakerblog\/augmented-and-virtual-reality-glasses-theyre-all-made-in-italy\/","title":{"rendered":"Augmented and virtual reality glasses. They&#8217;re all Made In Italy"},"content":{"rendered":"<p>*It might seem shocking (if you&#8217;re not Italian), but, well, that&#8217;s how it is.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.giganti.co\/TheItalians\">https:\/\/www.giganti.co\/TheItalians<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>One of the craziest yet most common lines of argument I get when talking to people in the tech industry about the Italian eye-frames industry is their belief that the government needs to step in and break up Luxottica. It generally goes something like this: \u201cThat whole Italian eye-frames industry is really just one big company, did you know that? They\u2019re called Luxottica, they own the whole industry!\u201d as they attempt to educate me.<\/strong><\/p>\n<p><strong>\u2026followed with some platitude about how, if Luxottica with their \u201cmonopoly\u201d is going to stand in the way of consumer smart glasses adoption, the government really needs to step in and break them up\u2026 you know, for the good of technological progress\u2026 or something. It would be too unserious to address in this article as a legitimate point of view, were the idea not so pervasive in the tech industry, as to seem almost ubiquitous.<\/strong><\/p>\n<p><strong>I would like to believe this article is informative on multiple levels, but if one takes nothing more away, it should be this: No, the government is not going to step in and save Silicon Valley from Luxottica. Simply reading that prior sentence out loud ought to disabuse one of the notion on its sheer absurdity, but to add some comic relief to an otherwise serious business treatise, let me address this as if it had merit&#8230;.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-277\" src=\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass1-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass1-1024x576.jpg 1024w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass1-300x169.jpg 300w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass1-768x432.jpg 768w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass1-1536x864.jpg 1536w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-278\" src=\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass2-1024x645.jpg\" alt=\"\" width=\"1024\" height=\"645\" srcset=\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass2-1024x645.jpg 1024w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass2-300x189.jpg 300w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass2-768x484.jpg 768w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass2-1536x968.jpg 1536w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass2-2048x1290.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-279\" src=\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass3-1024x607.jpg\" alt=\"\" width=\"1024\" height=\"607\" srcset=\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass3-1024x607.jpg 1024w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass3-300x178.jpg 300w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass3-768x455.jpg 768w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass3-1536x910.jpg 1536w, https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass3-2048x1214.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*It might seem shocking (if you&#8217;re not Italian), but, well, that&#8217;s how it is. &nbsp; https:\/\/www.giganti.co\/TheItalians &nbsp; One of the craziest yet most common lines of argument I get when talking to people in the tech industry about the Italian eye-frames industry is their belief that the government needs to step in and break up [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-276","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Augmented and virtual reality glasses. They&#039;re all Made In Italy | Artmaker Blog<\/title>\n<meta name=\"description\" content=\"Augmented and virtual reality glasses. They&#039;re all Made In Italy | Artmaker Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toshareproject.it\/artmakerblog\/augmented-and-virtual-reality-glasses-theyre-all-made-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented and virtual reality glasses. They&#039;re all Made In Italy | Artmaker Blog\" \/>\n<meta property=\"og:description\" content=\"Augmented and virtual reality glasses. They&#039;re all Made In Italy | Artmaker Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/toshareproject.it\/artmakerblog\/augmented-and-virtual-reality-glasses-theyre-all-made-in-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"Artmaker Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-19T13:18:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass1-1024x576.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruce Sterling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/toshareproject.it\/artmakerblog\/#website\",\"url\":\"https:\/\/toshareproject.it\/artmakerblog\/\",\"name\":\"Artmaker Blog\",\"description\":\"on Toshareproject.it - curated by Bruce Sterling\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/toshareproject.it\/artmakerblog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/toshareproject.it\/artmakerblog\/augmented-and-virtual-reality-glasses-theyre-all-made-in-italy\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass1.jpg\",\"contentUrl\":\"https:\/\/toshareproject.it\/artmakerblog\/wp-content\/uploads\/2021\/06\/glass1.jpg\",\"width\":2280,\"height\":1282},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/toshareproject.it\/artmakerblog\/augmented-and-virtual-reality-glasses-theyre-all-made-in-italy\/#webpage\",\"url\":\"https:\/\/toshareproject.it\/artmakerblog\/augmented-and-virtual-reality-glasses-theyre-all-made-in-italy\/\",\"name\":\"Augmented and virtual reality glasses. 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