In 2017, Matt Hall and John Watkinson, founders of New York-based software company Larva Labs, created a software program that would generate thousands of different, strange-looking characters.
At first, they thought they might have had the makings of a smartphone app or game. What they ended up with was a paradigm-altering model for the digital art market and a challenge to the concept of ‘ownership’ itself.
Larva Labs launched CryptoPunks on June 23, 2017.