When the running shoe company sells NFTs

Tuesday 21st December, 2021 - Bruce Sterling

*This thread of Twitter remarks deserves some commemoration; it’ll be even more interesting in a few years.

@adidasoriginals on Twitter, December 20, 2021

In the metaverse, challenging the impossible is the reality. On Friday we landed in the world of Web3 with one of the most widely-distributed NFT drops in history. 

Our intention has always been to learn from — and build with — the builders and communities in the space, including @BoredApeYC , @punkscomic , @gmoneyNFT and @pixelvault_ . Our collective goal was to achieve the most inclusive distribution, and to leave no MAYC behind.

To achieve our shared goal, we limited tokens/transaction and transactions/wallet. To evade bots, we announced the time as near to the drop as possible. To warn about the risks of evolving Web3, we worked with our partners to create educational material, FAQ and a Discord.

Even with all the measures we took, it wasn’t perfect. But, for the first time, thousands of new adopters experienced the thrills and risks of Web3. We’ll never stop learning.

What happens next? Those of you who lost gas during the Early Access pause, you will be refunded as soon as we complete the process of checking all transactions. Those who felt hurt by gas in the public sale, we are learning from it. 

Those who think we’re going to pocket the money and run, that’s not Web3. Have faith. Those who felt the timezone wasn’t in your favor, our journey here is just beginning.

Those who minted: welcome. Those who tried: we see you. And to those who believe impossible is nothing: you fuel us. 

This NFT drop is the beginning of Into the Metaverse, not the end. We have more in store to share in the new year. In the meantime, if you’re exploring the secondary marketplace, make sure to only use the verified Opensea link: https://opensea.io/collection/adidasoriginals….

Finally, thank you to all the pioneers in the space. Thank you for the constructive feedback. Thank you to our partners and their communities in the @BoredApeYC , @punkscomic , @coinbase , @TheSandboxGame , @pixelvault_ and @gmoneyNFT . 

@adidasoriginals· Impossible is (probably) nothing

10/10. (((a video of the NFT product they sold)))