The Holly+ site

Sunday 29th August, 2021 - Bruce Sterling

*It’s the artificially intelligent, disembodied voice of Holly Herndon. You might believe it if you read it. Or if you listen to it singing.

This site allows anyone to submit artwork made with Holly+ for approval by the Holly+ DAO, a decentralized international group of friends and supporters who steward my digital twin.?
Every season a new call for submissions is made, and approved works will be minted as 1/1 NFTs on a limited edition custom smart contract. Profits generated from those sales will be split 50% with the contributing artist, with 40% going to the Holly+ DAO Treasury to fund new tools, and 10% going to me for the use of my likeness. ?

Season 1 begins with the auction of the first Holly+ NFTs, two machine learning models, one of my speaking voice, and one of my raw singing voice, minted on a unique custom smart contract. The submission process is now open, and artworks approved by the Holly+ DAO will be minted on the custom contract and auctioned in a few weeks, bringing the genesis contract and season to a close. Once the contract is closed and sale is completed, the DAO will vote on how to use the funds to make new tools for season 2. ?

This process is both generative and collaborative; rather than randomly generating iterations, instead we are using machine learning tools to aid the generation of submissions from people! ?‍?‍?‍?
Only Holly+ DAO approved submissions from the community will be minted on the genesis smart contract and that will be sealed on the day of final auction in a few weeks. Holly+ DAO may approve 1000, 100, 50 or 5 depending on the quality of submissions. ?

We hope to create a virtuous cycle ♾️ where artists are compensated for their experiments with
Holly+, new tools can get funded to allow more artists to experiment, and I receives some compensation for my contribution.

If those NFTs are resold on the secondary market, a 10% royalty will be split 50/40/10 between the original artist, Holly+ DAO and Holly too!

I hope that this model can help challenge the often pessimistic narrative around “deepfakes”, and encourage more people to become interested in performing works through the identity of others! ? This technology is exciting and challenging, and rather than concentrating on ways to limit experimentation by artists I would rather find ways for everyone to have fun, get paid for officially approved work, and contribute to more tools being made!



Please make sure that you own the work that you are submitting! You can read more about the legal terms of your submission HERE.

Holly+ DAO will prioritise the most creative usage of Holly+ in considering what works to approve. Make something crazy!

Any work submitted remains yours to do whatever you like with! You can release it on an album, to streaming, online, whatever! I really appreciate if you credit Holly+ but that is at your discretion.

When submitting a work you are granting Holly+ DAO the right to mint that work as an NFT, and you will receive 50% of the profits from any sale made at auction. If your NFT is sold on the secondary market, you will receive 50% of a 10% royalty. Have fun y’all!