Generative Filboid Studge

Tuesday 8th July, 2025 - Bruce Sterling

*Using Bing/ChatGPT to artificially resurrect imaginary posters from a fantasy story published in 1911.

https://www.cs.cmu.edu/~rgs/sk-studge.html

Prompt:

Please create an Edwardian, Art Nouveau promotional poster for a British breakfast food named “Filboid Studge.” This sombre poster depicts the Damned in Hell suffering torment from their inability to get at the Filboid Studge, which elegant young fiends hold in transparent bowls just beyond their reach. The scene on the poster is rendered even more gruesome by a subtle suggestion of the features of leading men and women of the Edwardian era in the portrayal of the Lost Souls; prominent individuals of both political parties, Society hostesses, well-known dramatic authors and novelists, and distinguished aeroplanists should be dimly recognizable in the doomed throng. At the bottom of this Filboid Studge poster is the warning, “They Cannot Buy It Now.”

https://medium.com/@bruces/how-to-rebuild-an-imaginary-future-2025-0b14e511e7b6