on Toshareproject.it - curated by Bruce Sterling
*How could they not?
Italy’s Artissima Becomes the First Major Art Fair to Mint NFTs as Part of an Overhaul of Its Emerging Artist Prize
The Italian contemporary art fair Artissima is joining in on the NFT art market trend, launching a new project that explores the experimentation and production of digital collectibles during the fair’s return this November.
Titled “Surfing NFT,” the project is a joint effort between Artissima and Fondazione per l’Arte Moderna e Contemporanea CRT under their new collaborative venture called Beyond Production.
The new NFT project is in fact a reinvention of the duo’s annual OGR Award, which is presented annually at Artissima. Backed by Fondazione per l’Arte Moderna e Contemporanea CRT and inaugurated four years ago, the prize takes the form of an acquisition by the foundation of an artwork presented at fair, which is hosting 156 galleries this year between November 4 and 7….