Gregory Crewdson. Eveningside
In the context of the exhibition Eveningside (at Gallerie d’Italia–Torino until January 22, 2023), Intesa Sanpaolo—main partner of the fair for the third year—presents at Artissima a body of original photographic works by Gregory Crewdson.
A project by Artissima and Juventus conceived for young visitors from 6 to 11 years of age. This year Artissima Junior features the artist Giovanni Ozzola to envision and guide the making of “BRILLA. A constellation”, a project that becomes a collective work of art centring on the concept of uniqueness. The artist, accompanying the children in an analogy with stars, will invite the participants to realize how unique they are, and to understand the fundamental importance of their identity and diversity for the future of our society and our world.
An Alchemic Experience by Jaguar
Inside the fair an immersive booth by Jaguar will engage the audience in a visual experience capable of narrating the transformation of the brand, driven by the same pioneering spirit as in the past but already looking forward to 2025 and to a new identity as a totally electric luxury brand. Jaguar will also sponsor the appearance of the American philosopher L.A. Paul, author of the essay “Transformative Experience” and the protagonist of a special talk at the fair’s Meeting Point, to delve into the concept of transformative experience in the world of art. As the key theme of this iteration of Artissima, the narrative of change through experience triggers connections with the process of transformation carried out by Jaguar.
Torino Social Impact Art Award
A devoted space will feature the video works by the two winners of the third edition of the Torino Social Impact Art Award, a project that confirms the commitment of the fair, Torino Social Impact and Fondazione Compagnia di San Paolo to the support of young artists. Federico Pozuelo presents Burden of Proof, a work on the possible ways in which prejudices feed our actions, influencing and altering the way we interpret the facts. Natália Trejbalová presents Under the Never Ground: shot in the Pastiss Underground Fortress, the video is a sci-fi voyage into the bowels of Turin, in which the artist suggests an unusual perspective on the chthonic dimension of the city.
A new project of podcasts to accompany visitors on independent, personal tours of the fair, posted on the platform of artissima.art and available at any moment during the event. By logging into the Artissima website with a smartphone, visitors can select their own guided tour, beginning their path through the fair thanks to the narrative provided by the voice of the professional mediators from Arteco. The tours are in Italian, with transcribed translation. The project sponsored by Lauretana is part of the developments of Artissima Digital powered by Fondazione Compagnia di San Paolo.
The project is based on Artissima’s intention to highlight the activities of art foundations and institutions from the southern and island regions of Italy, reinforcing the focus on the Mediterranean as a place of artistic growth and an incubator of new creative perspectives. It is thus an invitation extended by Artissima to its audience to re-examine the specificities of places through art institutions, in the sense of returning to acknowledge and observe them, reconsidering geographical mapping to grasp new connections, proximities and resources. The protagonists of the 2022 edition of A Sud are: Fondazione Merz/ZACentrale, Fondazione Oelle and Fondazione Paul Thorel.